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Monday, April 10, 2023

Get media coverage without exhausting your brain and keyboard

Research pays off. Have you ever wondered how certain books get so much press? There are lots of ways to gain media coverage for your book, but the task can be confusing and daunting. One internet search query can turn into hours of tedious reading. Here are two tips to help you get more coverage without exhausting your brain and keyboard.

TIP #1 

Reverse press contacting - Look for successful books similar to yours (genre, content, audience, theme, region, etcetera), and see what press they have gotten. Then, contact those press outlets. If you aren’t’ sure how to tell if a book is successful, visit the book’s Amazon page and look for rankings and reviews.

TIP #2

Go where you will automatically be liked. Instead of trying to convince someone who rarely endorses authors to endorse you, go where you will more likely be liked! (I made that one kind of a riddle-tongue-twister😊. If you see a write-up, hear a podcast, or read a blog post about a book, contact the source. The source likes books and authors, so he/she may like and promote your work, too. I learned this technique from my father when he coached me on dating. He said, “Jody, I always liked the girls who liked me. That made the whole process easier.”

Happy marketing!

xoxoxo


If you would like to know the next, best step in promoting your book, book a "Next Steps Call" here: https://calendly.com/jodydyer/free-first-consultation