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Friday, July 29, 2022

Let's climb that mountain together. The view from the top will wow you. The journey will change you.

 You may have figured out by now that this writer loves words and woods. Actually, weather permitting, I will head to the woods after work today to hike the Trillium Gap Trail to Grotto Falls in the Great Smoky Mountains. There, you can stand behind a waterfall and maybe spot the llama team that totes supplies to and from LeConte Lodge atop Mt. LeConte.

July 19, five friends and I climbed 5.5 miles up the Alum Cave Trail. We strolled through the temperate rainforest along Alum Cave Creek, progressed up countless steps through Arch Rock, rested for lunch in Alum Cave, passed the Keyhole, stopped many times to look in awe at creation, and gradually (sometimes narrowly and often holding on to metal cables bolted into the mountain) hiked to LeConte Lodge. There, we dropped our heavy packs and relaxed on the wooden porch attached to our cabin.

After a lamplit dinner (there's no electricity at the lodge), we scrambled up .2 more miles to Cliff Tops to watch the sunset. We sat with strangers and reverently watched the sun ease its way down into the dark, dense Smokies.

Headlamps and hiking poles helped us descend the slippery limestone trail. Soon, rain pelted tin roofs as the famous blue mist, which the Cherokee called shaconage, clouded the camp and gave it an ethereal ambience.

Author Kevin Nunn was kind enough to speak to my recent University of Tennessee class. He explained how he diagrammed his book's story arc and that, amazingly, the climax of the story actually occurs when the main character is at the peak of a mountain in Colorado. When I stand on a summit like Cliff Tops, Clingman's Dome, or even the hill behind my mother's farmhouse, I gain perspective. I think about how insanely, incompressible, and infinite the world is and how small I am. Then I think about what I've just accomplished: I have climbed a mountain!

In my East Tennessean opinion, writing a book is just like hiking a mountain. The idea can be unnerving. You have to plan for excitement, disaster, disappointment, frustration, joy, and work. Your experience is different from everyone else's. As my hiking buddy Sally says, "This is YOUR hike." But you should never hike alone. You may need serious help from others, but sharing the trek is a blast.

Of our group, only Sally and I had summited LeConte before. The other four were absolutely flabbergasted by the trip and the majesty of what they experienced. Marty, an inexperienced hiker, stopped and thanked God aloud when the trail opened up to low-growing rhododendrons and a multi-mile vista. I love telling everyone about how she was singing hymns in mile 2 but flinging the f-bomb in mile 5! I served as the sweep, the last hiker, for a few reasons. First, Marty needed to adjust to the funky exercise of hiking through multiple types of landscapes and the altitude change. Second, we had all day, so why rush a wonderful experience? Third, I wanted to take lots of pictures. Fourth, I wanted to make sure she did not miss any jewels as we worked our way to the crown of LeConte. At one point, she thanked me, saying, "Jody, I owe you a solid for sticking with me. Someday, I will pay you back big time." I said, "You can pay me back tonight by sleeping in the top bunk." She did:)

Just like Marty climbed that mountain, YOU CAN WRITE A BOOK. Decide, then take the first step. My clients, UT students (thank you for the awesome feedback and ideas!), and hiking experiences have inspired me to create something new. On OCTOBER 1, I will start REGAL BEAGLES Writing Club so that you can take one small step at a time and carefully work your way to a finished book with the help of a leader and a group of other writers.

Why REGAL Beagles? Remember: Content is king. Marketing is queen.

To stick with the play on words and better serve authors, on October 1, I'm also launching ROYALTY Club—a monthly membership to help authors consistently build and execute their book marketing efforts.

Friend, these clubs are the most affordable way to enjoy the benefits of instruction and support. Basically, I'm taking what I teach to my one-on-one clients and UT students and s-t-r-e-t-c-h-i-n-g that content out to e-a-s-e you through the many steps of the book-writing and marketing processes.

Each lesson will help you build or strengthen your writing muscles. The lessons will progress in a logical order, but the lessons will also be self-contained, meaning that no matter where you are in your writing process (idea/finished first draft/fourth book/outline/whatever), you will benefit. I'm working out the details, but here's a brief rundown of what I plan to offer club members:

  • Group coaching: Monthly lessons delivered by email or an easy-to-use platform with video and slides (You don't have to be high-tech:)
  • Office hours with live phone and email support, with idea and manuscript feedback
  • Community events (live/Zoom) if/when practical and useful for the members
  • Progress pathways
  • Resources and tools (templates, tutorials, cheat sheets, quick guides, Google Sheets, and more)
  • 50% off private consultations with Jody
  • CBP e-Newsletter
  • VIP discounts on CBP services and packages (writing, editing, proofreading, and marketing)

Regal Beagles Writing Club: The cost is only $87/month. This is lower than my current hourly rate and less than my yoga plan! This is the lowest the price may ever be, and anyone who joins in this first group is grandfathered in at this price.

Royalty Book Marketing Club: The cost is only $37/month. BARGAIN. This is the lowest the price may ever be, and anyone who joins in this first group is grandfathered in at this price.

Enrollment is OPEN NOW. The enrollment doors for both clubs close September 15, and I will not start a new group until October 2023 or later. Because of the live components and because I want to make sure I am personally available to all members, I will limit the number of participants in each club, so if you want to be in one or both clubs, get on the list ASAP.

If you are ready to get on the list or still have questions, email me at dyer.cbpublishing@gmail.com.

Let's navigate the trail from idea to finished book together. I will guide you every step of the way.

XOXOXO
Jody

Friday, July 15, 2022

What (or who) motivates you to write?

At least once a week, a prospective client asks me, "How much do you charge to publish a book?" Friend, I've worked really hard to find a good answer to that question, but the standby answer, "It depends," is the best I can do in the moment. I reviewed my catalog recently, and I found joy in the variety of my clients' work and their motivations to write. Projects range from articles on Curly Bill of the Wild West and high-end real estate on Florida's Gulf Coast to heart wrenching memoirs to poetry anthologies to journals for athletes to love stories to adventure novels to devotionals and Christian literature to .... Thankfully, the list continues, which means the Crippled Beagle Publishing team never gets bored. We learn with every experience and take time to improve practices and refine our skillsets. Some of our favorite projects are children's books that grandparents write. Well, guess who motivates them. Right! The grandchildren. My grandmother Freddy (surprise twin to Betty, thus the name---never rush a name in Hogansville, Georgia, folks---ha!) sewed each of her seven granddaughters handmade, stuffed dolls. She made dresses, bonnets, bloomers, and blankets for all of our play babies. She also sewed beautiful, quilted Christmas tree skirts for all ten grandchildren. My other grandmother, Wimmie, somehow created two children's books in which the main character was JODY! I treasure those books now 45 years later, and I can see them from where I sit right now. TREASURE. When Grandmama Freddy passed away, I said to my cousin Toby, "I know she was elderly and this is natural, but it doesn't feel right." She said, "No. Not when you want them to live forever."

What a legacy the written word is, no matter the motivation or content. We may not live forever, but our books just might.

​Recently, client and grandmother Beth Adams Staff published her first book. CONGRATULATIONS TO BETH! Here is Beth's book page on Amazon.com.

Little Auggie enjoys a barnyard adventure just right for his age and meets several farm animals. Young readers will delight in the simple prose and gentle artistry of this heartwarming story about a little boy and his love of horses.

Below are a few children's books by our parent and grandparent authors. If you'd like to learn more about any of these titles, go to crippledbeaglepublishing.com and visit the catalog page HERE. There, you can click links to the books' Amazon.com pages.


What's your legacy? What motivates you to write? WHO motivates you? If you are considering a legacy project of any kind or would like to try a different genre, reach out to me to discuss specifics. I am developing a tool to help you plan projects and will gladly share it with you. Reply to this email or contact me at dyer.cbpublishing@gmail.com. To download the free Step-by-Step Trail Guide from Idea to Published, Profitable Book, click HERE:)))

Happy writing!

xoxoxo

Jody

Friday, July 8, 2022

Play your cards right, writer, and improve your Amazon search results.

 When any client asks me a tough question, I want all clients and email readers to benefit. This week, a client asked me why her book isn't quickly and easily popping up on Amazon's first page when friends enter her name or the book's title. You may wonder the same thing. I am sure you'd like for your book to get more visibility on any/all search engines, right? MOST books are sold through Amazon (like it or not), and the ugly truth is that we have little control over how Amazon operates. BUT the good news is that there are steps you can take to improve your odds. Here's the quick answer I offered the client.

The more people who buy/look for your book, the easier it will be to find. Key words (in the book description) and metadata (info entered at the time of publishing) are important. I am quite deliberate when I enter that information. The best work you can do now is provide the link anytime you post about the book and keep asking for Amazon reader reviews. 

Here's a quick list of tips:

  1. Enter as much information as you possibly can into the Bowker (myidentifiers.com) pages when you assign your ISBN. If you don't know what that is, let me know. If you published with Crippled Beagle Publishing, you are good to go, but you are welcome to remind me to triple check your Bowker pages! You may have more information now, and my team is happy to add it.
  2. Fill in every box, blank, etc., when you upload your manuscript to Kindle Direct Publishing or IngramSpark (or both). Again, if you published with CBP, you are good to go.
  3. Complete your Amazon Author Central Page. This is a valuable and FREE landing page, so take full advantage of it!
  4. Make sure your book description (the blurb that shows up on your book's Amazon page) includes keywords. Think about genre, audience, topic, questions your target readers are asking, story arc, hook, setting, and plot. We can update that information any time via KDP and/or IngramSpark.
  5. Check the categories for your books. Make sure they are correct. This can be tricky. When selecting categories, I often look at bestsellers in the same genre, content area, and audience as the book I'm publishing. I never try to trick readers. I do try to find niches.
  6. Consistently ask for reviews for your books, and consistently post reviews for books you read! I'm working on some tools to help you, so keep checking these Friday emails.
  7. If you'd like to dig deeper, here's a good article I shared with the client who brought up this helpful question: https://justpublishingadvice.com/amazon-search-results-for-books/
  8. MOST IMPORTANTLY: TAKE MARKETING SERIOUSLY. Many authors finish their books, publish, and sit upon their author thrones and expect royalty checks to magically appear. Mistake. Play your odds wisely. King Author (hahaha), you need a queen!
jack of diamonds playing card

Content is king, but marketing is queen, and the queen runs the household.” —Gary Vaynerchuk

With that in mind, in the next few months Crippled Beagle Publishing will launch two affordable monthly membership programs to help authors succeed on their schedules and budgets.

Regal Beagles Creative Writing Club: Through this monthly membership, I will teach you how to write a book and/or improve your writing. Many thanks go to my University of Tennessee students for helping me develop this program. Founding members will enjoy the price of $87.00/month (grandfathered). This price is limited to the first 10 registrants. If you'd like to be on the waitlist, reply to this email.

Royalty Club: Through this monthly membership, my team and I will help you develop a strong, consistent, marketing plan and offer valuable tools you can quickly implement to grow readership and increase your book sales. Founding members will enjoy the price of $37.00/month (grandfathered). This price is limited to the first 10 registrants. If you'd like to be on the waitlist, reply to this email.

If you need help or have questions about any of the above, you may always set a one-on-one appointment with me. Here's the link to set an on-demand coaching appointment: https://calendly.com/jodydyer/coaching-one-on-one-1-hour

HAPPY WRITING AND MARKETING!

xoxoxo

Jody

To make sure you stay in the Crippled Beagle Publishing loop, subscribe to my Friday emails by clicking HERE.

Create a few humans. Why not? You are a writer, right?

 Dear Creative Friend,

You may have noticed that I'm trying to mix up the format here on my weekly correspondence (remember when ladies practiced the art of correspondence?). Nowadays (also an old word), we have so many methods by which to teach, share, and learn. Plus, we are busy, and I've heard that a little Jody talk can go a long way, or be long-winded, so, again, I'm mixing up the content for your reading/viewing/listening pleasure.

Many weeks ago, I shared the five senses brainstorming methods my clients and students enjoy. Today, I've attached a SHORT slide deck (saved as a pdf here for easier printing) that introduces you to the brainstorming method I like best: LISTING. Remember, Excel spreadsheets are my planning pages for all projects. Normally, I present these slides live, using them as a basic outline, through class discussion or individual coaching sessions, so if you want more information or to set an appointment when we can brainstorm in-depth together, reply to this email. I think you'll get the idea quickly.

Here's the slide deck:)

CBP Brainstorm Method_Listing_Quick Slide Deck.pdf

To use listing to not only brainstorm but also CREATE/get to know characters/people in your writing, The workbook is 24 pages and accommodates plans for four characters, but you can easily duplicate pages. Enjoy!

Happy writing,

Jody

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