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Thursday, February 15, 2024

Are you using email to reach your target readers? You should be!

Did you know that email messages to your target readers have a conversion rate that industry experts say is 30 times as effective as social media? Do you ever wonder why you get so many emails from your favorite shops and organizations? There are countless reasons to use email as a small business owner. By the way, if you are an author with a published book, you are running a small business. 

I enjoy writing emails because doing so is fun for me (I love teaching and inspiring and sharing). Plus, the messages land. If I post on social media, you may or may not see what I share, but if I write directly to you, the message lands in your personal inbox. You will quite likely read my message and even respond. 

Crippled Beagle Publishing client Peyton Leonard Staff does a FANTASTIC job with her emails to target readers. She graciously allowed me to share one of her emails with you. Please look at how she outlines options for her readers to not only enjoy her work but also boost her business.


Hey friend,

Happy New Year!! 2024 is going to be amazing. I can feel it in my spirit. I hope you had a lovely holiday season and you are excited to see what God will do in this new year. I know I am!

It will be a busy beginning of the year for me (I can get into that in a later email.) I wanted to first share some awesome news with you!

Real talk? 

  • Are you feeling frustrated with the low quality content in Christian/speculative fiction?

  • Do you love reading, but can't seem to find a good book without sexuality and language in it?

  • Is it hard for you to get into a novel because of its length and/or its lack of substance?

I feel the same way.

The book industry is getting more and more superficial with every novel and short story that comes out. It frustrates me to no end. 

Since we both know that the book industry is lacking in more ways than one, I would like to introduce you to The Mutates Premier + Bonuses Package.

Are you ready for an immersive ride? Grab a front-row seat to The Mutates: The Creation, a story about four teenagers struggling to reclaim their humanity after it was stolen from them! Buckle up for an experience that goes beyond the pages of the book.

📘 What's Inside The Mutates segment?

The Mutates: The Creation - Your Ticket to a New World 🌌 Sink into the gripping narrative with a copy of The Mutates: The Creation in eBook form. Your gateway to a world where the extraordinary becomes reality and monsters truly exist.

Character List - Navigate the Unseen with Ease 🎭 Get to know every character intimately with a detailed character list. Enhance your connection to the story as you walk alongside them.

"No Right" Theme Song - The Soundtrack to Your Adventure 🎵 Feel the pulse of the narrative with our exclusive theme song, "No Right." Dive into the world of The Mutates with both orchestral and single versions, included at no extra cost! There's also a lyric sheet so you can sing along!

Unearth Hidden Depths - Exclusive Deleted Scenes 🎬 Discover the untold stories with never-before-seen deleted scenes. Gain insights into the motivations of antagonists and uncover the tales of intriguing side characters.

“This all sounds well and good, but I have some reservations about this…”

I thought you might. Let's see if I can quell some of those fears.

Don't have time to read? No worries! Unlike the 400-page novels you would normally see in Barnes & Noble, my book is only 216 pages long, a short and easy-to-read book.

Not sure if you'll like my writing style? I have a solution for that too! Start by checking out the first ten pages of The Mutates by clicking on the image below. It doesn't cost a thing and you can see if you like what you read.

Books too expensive? Say no more! I got you! The Mutates Premier + Bonuses Package is only $39.99

And if you really don't like what you're reading, I promise to give you a 100% refund, no questions asked!

You get all things The Mutates as described in the earlier portion of our talk, plus I'm going to gift you some never-before-seen writing projects I've been working on.  

Don't miss out on this $100 valued package! Buy now!

Happy Reading!

Peyton 💕

P.S. Forgot to add a link to the package itself! Sorry! Here ya go! (Click here)

Back to Jody now:) 

If you are curious about using email to find more readers, engage with others, and grow your book sales, please reach out to me by scheduling a Next Steps Call here: https://calendly.com/jodydyer/free-first-consultation.

XOXOXO

Jody


Wednesday, February 7, 2024

Is this the year to switch up your routine?

 

Sunday, February 4, 2024

You have the power to change your thoughts and your reality!

Does a small, disparaging voice in your head tell you that you can’t do something? Does that voice sound like your well-meaning mother, an old friend, a doubting teacher, or a low self-esteem version of you? 

I am learning profound new ways to not only examine my thoughts but also CHANGE them. I’ll summarize my understanding of the brain science I’m trying to learn and put into practice. 

You react to an experience.

Your reaction creates emotions.

The emotions create thoughts.

The thoughts, if repeated for a long time, become your beliefs. 

These beliefs can be WRONG and limiting.

THE GOOD NEWS:

You can listen to your body and identify emotions.

You can then create new thoughts.

You can repeat those new thoughts until they become unconscious, automatic beliefs.

The new belief system (positive, happy, productive) will change your life and help you reach your goals. 

~~~

Remember, I’m NOT a doctor, psychologist, or counselor, but I am a mother and a teacher. I see these mind miracles happen over and over again in my children and my clients and students once they become aware of their thoughts and how those thoughts affect their daily lives. KNOWING that you can CHANGE the way you think, then believe, is EMPOWERING. Your thoughts create your reality in so many ways!

Need an example? Here’s a quick story that I pray is helpful to you. 

Ann wrote a book report in 5th grade. When she read it aloud, other students laughed, and the teacher gave her a C. 

Ann had never made a C before, and she was humiliated in front of her peers. Her tummy hurt, and when she returned to her desk, she put her head down and cried. What’s especially sad is that Ann loved to write and was excited to share her ideas. After the incident, Ann told herself that reading her creative work aloud was painful, she must be a bad writer, and that sharing her ideas would bring humiliation. She thought this for so many years that these terrible notions became her subconscious belief system. 

At age 65, Ann, now retired from a successful business career, wanted to write a book to help young ladies entering the workforce. But, imposter syndrome and the negative belief system whispered in her ear, “Who do you think you are?” “What makes you think YOU can write a book?” “People will laugh at you.” “No one will buy the book.” 

The voices were so forceful that Ann swore she heard them. Frustrated, she gave up and never wrote the book that could have helped hundreds, thousands, or millions of young professionals. What a shame!

Then Ann met a publisher who loved her idea. Ann was vulnerable with the publisher and talked about her fears. The publisher told her, “This is an easy fix. Tell your subconscious something different. Then repeat it until you believe it. Also, ACT like the person you aim to be, not the person you fear you are.”

They “translated” the old beliefs and turned them into mantras that Ann repeated daily:

“Who do you think you are?” became, “I am a successful businesswoman with wisdom to share.”

“What makes you think YOU can write a book?” became, “I have strong written communication skills and 40 years of knowledge.”

“People will laugh at you,” became, “People, especially my target readers (who are the only people who matter), will appreciate my effort and my help.”

“No one will buy the book,” became, “If I can help one young lady feel confident and become successful, I have met my goal. This is a creative process that will help me as much as it will help my readers. Plus, I KNOW I can be successful!”

Ann also set up a writing routine and environment that promoted success. 

One year later, Ann published her book. Within two years, she had received hundreds of letters from young professional women who thanked her for having the guts to write a book to help them.

The End.

~~~

NOT the end! Ann is now working on a series. How about YOU?

How can you apply these concepts and changes to be successful in your life?

I LOVE TALKING TO WRITERS at all stages of the process. If you need guidance, encouragement, ideas, a muse, or just a creative writing friend, reach out to me. Schedule a Next Steps Call right on my calendar here: https://calendly.com/jodydyer/free-first-consultation

XOXOXO