I started working when I was fifteen. My band director was my manager, and we handled tourists at The Track in Pigeon Forge, Tennessee. He ran the go-carts and oversaw my operations in the arcade (namely, the prize counter). Watching a pot boil is a joy compared to watching hundreds of children per day spend thousands of game tickets on trinkets that cost 1-100 tickets each. Choices. I recently learned about "decision fatigue." Those tourists certainly had decision fatigue, as the youngest ones often broke down in tears over spider rings vs. plastic parachute men. Duh, parachute men are the better choice!
Adults are busy and distracted, so never hesitate to ask me for information again and again. Now, my point is NOT to give you decision fatigue but to give you options. With all phases of the publishing process, my team and I want to help you.
Below, I have specifically outlined our book marketing services. There are ways to make book marketing fit any budget and schedule. Don't get tired. Just read and think. I'll meet you at the bottom of the list:)
OPTION A: Individual coaching.
You set a monthly budget, and we customize a plan. I teach. You learn. My team helps. You can start with only two hours/month and go from there. YOU can invest as much time as you like to keep costs down.
If you want more information, reply to this email and say, "Jody, I may need a coach. Let's talk time and money."
OPTION B: Group coaching through Book Boosters (monthly membership)
I'm building the list for this group now, so jump in if you are interested. Details will follow. The more members who join this first year, the lower I will price the membership (somewhere between my husband's Zips Car Wash and my Yoga6 bill:))).
For now, you can just get on the "I'm interested" list by emailing me and saying, "I want to be on the Book Boosters maybe list." The group will likely kick off in April or May.
OPTION C: One-Day (In-Person) Session and Off You Go
In one workshop (group/individual), we will create a marketing plan for the next twelve months. Again, the more students = a lower individual price. You will leave the workshop confident and energized with plenty of support materials. The first person who responds can pick the month of the workshop! (Since it's winter, I won't be in the mountains every Saturday, so a Saturdays are an option.)
If the workshop sounds good to you, email me and say, "I like the workshop idea. Put me on the list and keep me in the loop."
OPTION D: Author Brand Marketing Kit
My team and I create a thick file folder filled with press and retailer-ready items to help you build your brand, establish credibility, communicate with retailers, libraries, and bookstores, and grow royalties.
If you'd like to know what's in the kit and how much it costs (discounts are available), reply to this email and ask, "Jody, what's in the Author Brand Marketing Kit?"
OPTION E: Market Your Way to Readers and Royalties (online course taught by yours truly:)
February 1 (TUESDAY!), the cart opens again for Market Your Way to Readers and Royalties. February is the very first launch of this online course, so the 2022 version will of one-on-one components. I'll jazz up and deliver some web pages to cyberspace soon, but for now, read below and let me know (that rhymes!):
Does this describe you?
Your book is LIVE and available to the whole world to purchase. (By the way, congratulations!!!) You are excited to share your achievement with the world, but you may be disappointed in book sales. You are overwhelmed and confused when it comes to the book marketing process. You don’t know what you don’t know, worry you can’t afford the necessary steps and tools, rely too heavily on social media (or completely avoid it), or don't know where to even begin. Maybe you work full time and have a family or multiple obligations. You don’t have hours per day to focus on marketing tasks. You have appropriately invested hard-earned money in editing and book design and now want to at least break even. You value step by step guidance at your pace but don’t know where to find it.
My promise:
Step by step, with guidance and support at your pace, you will learn the foundational elements for book marketing success. Go from confused and overwhelmed to prepared and excited with an affordable and realistic plan in place! I will walk you through crucial foundations that authors should create, and I will explain how to save money at every step. With encouragement, examples, and resources, I will help you begin and plan all of the marketing pieces you will enjoy using. Follow my guidance to build your confidence as a published author and create a strong online presence that can increase your following and your book revenue.
The cart opens TUESDAY and closes February 17. If you want more information or to sign up, just email me and say, "Jody, tell me more about the course." Friend, the "content" is the same, the teacher is the same, the resources are the same, but the delivery is up to you. If you don't know which one makes sense, email me and say, "Help!" We can talk through pricing and scheduling and find a solution to help you.
Finally, OPTION F:
You don't have to anything at all. If book marketing isn't your thing, don't unsubscribe:) Just share this with a writer you know who may be interested in any of the above. Future e-newsletters will contain all kinds of tips that have nothing to do with marketing but everything to do with books:)
As promised, I've met you at the bottom!
I hope that by describing decision fatigue I didn't actually create it. (Writers do love irony.) No worries. Just call me at (865) 414-4017. Thanks so much for your time and attention. I appreciate YOU!
XOXOXO
Jody
P.S. If you'd like to download a FREE copy of my book marketing planner (super simple and upbeat), click HERE.
