Facebook Insights Cheat Sheet - See what posts are working for you and grow your audience!

Who is paying attention to your posts? Which posts are working to build your audience? You may be surprised by the truth. Facebook offers Insights to show you what’s working. Let’s go to the source. Any text that is quoted or italicized came from Facebook. Facebook explains, “Insights provide information about your Page's performance, like demographic data about your audience and how people are responding to your posts.”

To see Page Insights:

 1.      From your Feed, click Pages in the left menu. 

 2.      Go to your Page. 

 3.      Click Insights in the left menu. 

About Insights: Insights provide information about your Page's performance, like demographic data about your audience and how people are responding to your posts. Keep in mind that you can only access data in Page Insights for the last 2 years, and demographic data, such as age, gender and location, are available in Page Insights once there is data for 100 or more people. Pages categorized as a Community Page don't have Insights. You can use Insights to: 

Understand how people are engaging with your Page. 

View metrics about your Page's performance. 

Learn which posts have the most engagement and see when your audience is on Facebook. 

  
 In the Top Post section, I like to click on See All to drill down on which recent posts got the most attention and engagement. You can sort the results to further analyze your media outreach.  The goal is to do MORE of what’s working and less of what is not working. Today, visit your Facebook page to see what’s working for your book business. I included a few screenshots to help you see what you can see. Remember to think about where your audience spends time online, build platforms and pages that engage that audience, and grow your readership and royalties! 

The Crippled Beagle Publishing team and I can help you: 

• Set up pages on most social media platforms 
• Create a Facebook group 
• Create and schedule social media posts
• Learn how to find and use Insights

 

For help with anything related to social media, please reach out to me, or book an appointment directly on my calendar using the booking link below that matches you😊.  

• If we’ve never spoken, choose Next Steps Call. 
• If you are a Regal Beagles Author Club member, you enjoy 50% off individual consultations, so choose the “Regal Beagles Only” option to book a phone or Zoom meeting. 
• Otherwise, choose Private Session with Jody.  

Then, make a huge list of questions. The team and I look forward to helping you any way we can. 

Xoxoxo 

 P.S. Instagram offers the same data. Just go to the app, then click Professional Dashboard, then click See all.  

What do you love most about being an author? What's holding you back?

 Writing a book is a huge undertaking. I liken the process to through hiking the Appalachian Trail. Every year, about 4,000 hikers start in Springer Mountain, Georgia, or Mount Katahdin in Maine. The goal is to hike the 2,190 miles before dangerous winter weather strikes. The entire process can cost over $7,000 and take several months. The Appalachian Trail Conservancy estimates that only 1 of every 5 hikers actually completes the journey each year. 

Did you know that only 3% of people who set out to write books actually finish the process? Like the Appalachian Trail, the writing wilderness can torment us with all kinds of obstacles. 

• Imposter syndrome
• Excessive self-editing
• Lack of support
• Backburner mentality (leaving something important to you to the end of the exhausting day, thus never getting to it)
• Lack of direction or guidance/mentorship
• Fear of legal issues
• Fear of judgement/anger from family or friends
• Lack of clarity
• Confusion and overwhelm regarding the publishing industry
• Writer's block (a myth, in this girl's opinion)

Now, let's compare the two. Wouldn't you rather have the issues above verses blisters, broken bones, frostbite, hunger, lightning, falling trees, copperheads, spiders, cliffs, shelter mates with body odor, worn-out shoes, bug bites, ... need I continue?

All this is to say that if 20% of AT through hikers can make it, so can you! 

If you HAVE finished a book, CONGRATULATIONS! Tell me what you love most about being an author. I will use your comment to not only promote you but also to encourage the 97% who want to be where you are.

Sometimes, we just need a little trail magic. For an AT hiker, that may be a soft drink and a bag of potato chips. For a writer, that may be encouragement from someone farther up the trail. If you haven't finished a book, let me know what's holding you back so I can help you. Schedule a "Next Steps" call with me by replying to this email or click this link: Schedule a Next Steps Call with Jody. Then make a list of questions, and let's get you moving up that trail!

xoxoxoxo 

In this photo, I'm standing in the "blue smoke" of the Great Smoky Mountains on Rich Mountain Loop Trail. My friend Sally took the photo. She packs gourmet snacks and is a wonderfully encouraging hiking buddy. The Crippled Beagle Publishing team is excited and thankful to help you, no matter where you are on the path today. Schedule a Next Steps Call with Jody.